About Us
Who We Are
Ariel Alternatives is a private asset management firm affiliated with Ariel Investments, LLC. Both Ariel Alternatives and Ariel Investments are certified minority-owned businesses. Our first strategy Project Black® seeks to scale sustainable businesses to serve as suppliers-of-choice to Fortune 500 companies.
What We Do
We invest in middle-market companies, transforming these entities through our ownership into certified minority business enterprises.
Why We Do It
As a by-product of our strategy, we aim to close the wealth gap by generating jobs and economic growth within underrepresented communities.


Our Approach
We take an urgent approach to patient investing.
Solving inequality means building businesses, not simply buying and selling companies.
A long-term strategy allows us to scale sustainable enterprises.